From Link Building Guide

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Segment: Your Link Offer

We prefer making 'link offers' to making 'link requests.' The difference may seem subtle, but when you make an offer you clearly communicate the value you have to the publisher. In a link request you put the onus of qualification on the site owner. We recommend that your link offer align with website/webpage publisher agendas. While strategically aligning agendas and offers is not always necessary for success, establishing and clearly communicating your link offers is

We wrote more extensively about link offers in 12 Powerful Offers that Build Links in Your Link Acquisition Phase:

• Expertise or data
• Tshirts, stickers, other freebies and offers
• Comprehensiveness
• Expert recognition of their contributions
• Provide mention or distribution on your platform
• Remarkable content that entertains or educates

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Segment Author Agenda | Segment Target URLs Target Keywords