From Link Building Guide

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Segment: Magnitude of Search Rank Influence

Impact on search rank is one critical way to segment your link opportunities. Links can bring targeted, converting traffic though, and link outreach can serve as the first step in a longer term relationship with purchase influencers in your market. Overly fixating on search ranking can detract from other benefits to link building - however in large scale link building efforts you must capitalize on the easily quantified impact that qualified link opportunities can have on your rankings.

• High, medium, low potential impact on rankings
• Level of contextual relevance to target keywords

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Segment Ease of Acquisition | Segment Benefits Sought on Page