From Link Building Guide

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Segment: Level of Page Creator's Purchase Influence

Though indicators of purchase influence exist in the data set, identifying and quantifying purchase influence is far more art than science. Building relationships with purchase influencers takes time and resources. If your link opportunity data set includes people who are likely purchase influencers then we highly recommend you develop an outreach strategy built entirely around asking the question: 'How can my organization aid your agenda?'

• High, medium or low influence on organizational purchase decisions
• People who influence purchases at specific organizations
• People/bloggers who work at prospect organizations
• Type of organization they influence: Fortune 500 vs. SMBs

Sorting your link opportunities into segments increases the efficiency and conversion rates of your large scale link building efforts. Further, link opportunity segmentation paves the way for identifying content opportunities that these segments will link to in greater numbers.

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Segment Geographic Demographic Reach | Effective Link Acquisition