From Link Building Guide

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Segment: Geographic/Demographic Reach

In certain cases you might want to target certain geographic regions or demographics with different links or different approaches or even different languages. This type of segmentation enables you to structure your approach for greater efficiency and conversion.

• Where is the qualified target from geographically
• What geographic region reads them primarily
• Demographic grouping
• Language/s used on page

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Segment Benefits Sought on Page | Segment Purchase Influence