Segment Ease of Acquisition

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Segment: Ease/Rapidity of Link Acquisition

Sometimes on client link building projects - or projects handed down by management - it's important to show link acquisition results quickly. Sometimes circumstances outside of your control dictate an immediate need for links. Creating a segment of link opportunities that show signs of quick link conversion enables you to achieve results even as you conduct your longer cycle, relationship-centric link acquisition efforts.

  • How long will it take to get the link?
  • Do you get to press the publish button?
  • How likely are they to link?
  • Is contact information easy to find?
  • Who in your organization needs to be involved?
  • Can you up the ante on your link offer?
  • How many emails/phone calls are likely to be necessary?
  • Who do you know at the organization?
  • How long have you been in the industry?
  • How well branded are you in the space?
  • How seo/link building-averse is this segment?



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