From Link Building Guide

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Segment: Site (or Page) Creator's Agenda

Depending on your market you may find a diversity of 'agendas' within your link opportunity set. We define agenda as the page creator's reasons for publishing that particular page. We find that 'audience education' is a common agenda that is motivated to link by strong, informational content.

By identifying agendas you can better target and align your link offers. For the 'audience education' agenda segment within your link opportunity set you could send an email (or leave a comment) that provides further, more thorough or unique resources on the subject. In some markets you'll find that audience education is still too broad and further segmentation could provide improved link acquisition rates.

Here are some agenda-based questions that will help you determine your segments.

• Why did they publish this page?
• Why do they have a website?
• What are their online goals?
• Do they get revenue from ads?
• What are their areas of interest and expertise?
• What is their stance on your industry's controversies?
• What is the tone of comments and commentary in their onsite conversation?

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Segment Required Method Link Acquisition | Segment Your Link Offer