From Link Building Guide

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Maximize Your Link Acquisition Efforts

Customer acquisition costs more than maintaining and growing business with customers you've already won. The same goes for your link acquisition efforts and expenses. It's helpful - and ultimately more profitable - to see any new link acquisitions as the beginning of a relationship rather than the end. Remember - by linking to you they have acknowledged that your site is valuable to their visitors. Exactly how you grow the initial link relationship will depend on how you bring value to the community.

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Link Acquisition Preparedness Checklist | Send Thank You For Linking Email