From Link Building Guide

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Set Specific Link Building KPIs

Once you have decided on your link building campaign goals - and set both target dates and target numbers - you must identify their key performance indicators.

Key performance indicators, or KPIs, are measurable results that demonstrate movement towards or away from your goals. KPIs enable you to communicate the value of your link building campaign to everyone in your organization.

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Link Building Goals | Link Building KPI Search Conversions