From Link Building Guide

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Link Building KPIs for Increasing Search Traffic Conversions

Goal 1: Increase conversions through targeted search traffic

Conversions are valuable actions that people can make on your website, including direct sales, signing up for a newsletter, requesting more information, downloading a white paper and more. Once you know the key terms that bring your organization the highest rate of conversion youíre ready to begin building links that increase traffic volume for these terms.

Goal 1 KPIs:

• Search rankings for converting key terms
• Percentage of increase in converting search traffic
• Percentage of increase in search traffic from geographic regions
• Increase in number of pages on domain that yield traffic
• Percentage increase in non-branded search traffic
• Percentage fluctuation in engagement metrics such as time on site, time on pages and bounce rate

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Link Building KPIs | Link Building KPI Referral Traffic Conversions