From Link Building Guide

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Link Building KPIs for Increasing Referral Traffic Conversions

Goal 2: Increase conversions through targeted referral traffic

Referral traffic are the site visitors who click links on other websites to get to your website. Referrals - links - from trusted influentials within a market can result in conversions at a higher rate than even targeted search traffic.

Goal 2 KPIs:

• Number of links from sites/people deemed influential
• Percentage increase in targeted referral traffic
• Percentage increase in referral traffic conversions
• Percentage increase in engagement metrics such as time on site, time on pages. Decrease in bounce rate

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Link Building KPI Search Conversions | Link Building KPI Media Mentions