From Link Building Guide

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KPIs for Increase of Positive Mentions from Influential Media

Goal 3: Increase positive mentions from influential media

Websites that influence search rank often influence market perception. You'll find that segments of your link prospects may respond well to public relations-styled outreach including offers of sneak previews and executive access for interviews. Here's more about identifying these highly valuable purchase decision makers within large URL data sets >>

Goal 3 KPIs:

• Percentage increase in branded search term traffic
• Percentage increase of mentions in target media over competitors
• Number of blog posts and articles about or citing your organization
• Number of customers indicating that media provoked their enquiry
• Number of 3rd party mentions and community pass alongs
• Number of positive responses in conversation thread exchanges
• Number of key influencers known to actively suggest your products or services to those who trust them
• Number of positive, goal-focused emails exchanged
• Number of newsletter/RSS subscriptions increase due to recommendation
• Number of customers indicating that an individual provoked their action

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Link Building KPI Referral Traffic Conversions | 20 Link Building KPIs