From Link Building Guide

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Set Clear Link Building Goals

Setting clear goals enables you to focus your efforts on influencing search rank, your marketís media (including social), or both. Consider these link building goals as you go about setting your own:

Examples of Clear Link Building Goals:

1. Increase conversions through targeted search traffic
2. Increase conversions through targeted referral traffic
3. Increase positive mentions from influential media

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Subchapters:

• Link Building KPIs
• Link Building KPI Search Conversions
• Link Building KPI Referral Traffic Conversions
• Link Building KPI Media Mentions
• 20 Link Building KPIs

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Guide | Link Building KPIs