From Link Building Guide

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A 27 Item Link Acquisition Preparedness Checklist

We compiled the following to get you thinking about what information you need to have readily available when you begin your link acquisition phase. While thorough, our list is not comprehensive, as in most cases there are variations from project to project.

General:

• List of your qualified link prospects
• List of link offers you're prepared to make
• A link relationship management email address for yourself
• List of your site's URLs you're building links to
• Keywords associated with each URL
• Ideal anchor text + variations for each URL
• Spreadsheets for tracking many data points

One-Touch:

• Segment of 'one-touch' submission sites
• Description snippet prepared + variations
• Ideal categories
• Physical address of company
• Credit card billing information
• Articles/press releases prepared for submission
• Spreadsheet for recording logins/passwords per site

Multi-Touch Conversation Threads:

• Segment of conversation thread link prospects
• Spreadsheet for recording logins/passwords per site
• List of how-to URLs that answer common community questions
• List of link offers
• Ready demonstrations of authority for community spam 'watchdogs'
• Working knowledge of company history and key founders

Multi-Touch Email-Based:

• Segment of hubs, resource lists, journalists, bloggers and other authorities
• Spreadsheet for recording your relationship management
• Contact email addresses
• List of link offers, especially data, white papers and expert access
• Preparedness to identify needs not expressed in your current range of link offers
• Contact info + qualifications for internal experts
• Working knowledge of company history and key founders

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