From Link Building Guide

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Prepare a List of Your Potential Link Offers

Having a ready list of your link offers handy makes conversational and email outreach much faster. Your offers may include things like a list of how-to URLs that answer common community questions, or the contact info and qualifications for your internal experts. Other offers may be as simple as tshirts and bumper stickers. You will find your acquisition emails and threaded conversation acquisition accelerated by your offer list. Please see 12 Powerful Offers that Build Links in Your Link Acquisition Phase for more link offer ideas.

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Link Acquisition Efficiency Gather Information | Link Acquisition Conversion Acquire One Touch Links