From Link Building Guide

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Grow Relationships with Linkers

The people who have linked to you in the past should be the people you go to first with new linkable content, relevant company news, and even coupons or sales offers in some cases. Be sure to thoroughly document your outreach email addresses and make note of the conversation thread sites that provide the most traffic and valued communications. Even the people who reject your first link offer may accept future offers you make, especially because you'll have so much more knowledge of what motivates your community to create links.

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Link Acquisition Track Conversion Rates | Link Acquisition Preparedness Checklist