From Link Building Guide

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Gather All Relevant and Required Information

The scope of information you require for acquisition depends on the scope of your overall project. For the purpose of this article we assume the widest possible scope, including everything from one touch paid directory submissions to multi-touch threaded conversations to ongoing email exchanges with journalists and bloggers. Brainstorming, gathering and organizing required information in a single spreadsheet reduces time consuming and distracting 'scrambling' for information when you need it most. Further, you pave the way for ongoing link prospect relationship management. For your convenience we created a list of most frequently used information for link acquisition at the end of this article.

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Effective Link Acquisition | Link Acquisition Efficiency Prepare Link Offers