From Link Building Guide

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Making Link Offers in Email

When making link offers via email we recommend doing each and every one of them by hand. Though this drastically increases the amount of time required, it also drastically increases your link conversions. When making each offer by hand you more effectively tie your offer into the specific page you've targeted for a link - and you'll be more sensitive to the agenda of the person you're contacting. This agenda and offer customization along with clear, direct calls to action and easy to copy and paste html means improved link conversion rates. We've also found that shorter is almost always sweeter. Further, when we include phone numbers for contact the few calls we get often open up opportunities far beyond the typical scope of link building.

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Link Acquisition Conversion Conversation Threads | Link Acquisition Conversion Phone Personal Link Offers