Large Scale Link Building Process
From Link Building Guide
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Large Scale Link Prospecting Process
For link builders without access to custom scraping and crawling tools we recommend the following link prospecting process.
Setup...
- Set SEO for FireFox settings to display PageRank, DMOZ status, and Yahoo! Backlinks
- Set a 5 second delay for each setting in SEO for FireFox to prevent banning by the search engines...it also doesn't hurt to be polite.
- Set your Google search preferences to display 100 results.
Get Top Ranking URLs
- For each keyword...
- Search Google
- Wait until DMOZ, Pagerank, and Y! Backlinks are acquired for each of the top 100 results.
- Click the "CSV" link at the top of the web page, underneath the Google search box, to export all results.
- Aggregate each keyword report into a single spreadsheet. (These is your "competitor list".)
- Sort the final spreadsheet by PageRank, then by Yahoo! Backlink totals, then by DMOZ status.
- Manually review URLs, from top to bottom, to determine if the page is from a competitor or complimentary website. Prospect backlinks from the competitor URLs most relevant to your website.
Aggregate Top Backlink Opportunities
- For each URL identified above, export the backlinks with Yahoo!
- Aggregate all of the backlink URLs, similar to the CSV files above.
- Here, you will have duplicates. Remove all duplicates to create a final list of Link Prospect URLs.
Create a Prioritized List of Link Prospects
- Copy URLs from the Link Prospect URLs list, 100 at a time, and paste them into a bulk PageRank checker.
- Once the PageRank has been calculated for each URL, copy the URL and PageRank back into the Link Prospect URLs list
- With the final Link Prospect URLs list, sort it by PageRank.
- Repeat this process for other link opportunity qualifiers you believe may impact your goals.
Manually Review URLs
- From top to bottom, go through each URL in the Link Prospect URLs list.
- On each URL determine if it is a viable link opportunity. If so, denote it in a third column in your spreadsheet.
Note: We usually find that URLs with a PageRank of 3-5 are the ones most open to giving a link back to your website. If you are looking to be effective with as little time invested as possible, we suggest quickly skimming URLs that have a PageRank of 6 or greater, and PageRank of 2 or lower. Spend the most time with PageRank 3-5 URLs.
Large Scale Link Building | Analyzing URL Link Value