Large Scale Link Building

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Link Data Collection Processes and Tools for Large Scale Link Building

Once you have set clear goals and KPIs for your large scale link building campaign it's time to begin the work of prospecting. Large scale link building works best with thousands - or better yet hundreds of thousands - of link prospect URLs. Gathering this number of link prospect URLs requires tools. If you're conducting large-scale link building without developing your own crawler and scraper we recommend using free, web-based link data gathering tools.

When evaluating a free, web-based link building research tool, the main thing you want to look for is the ability for one of the following actions:

  • Export to a CSV/TSC. This will allow you to open the file in MS Excel/OpenOffice Calc so that you can aggregate all of the data easily.
  • Allow you to select and copy the data from the web page, so that you can easily paste it into MS Excel/OpenOffice Calc.

Large scale link building works only when you can aggregate and sort thousands or even hundreds of thousands of urls and their related link information. If you have to copy and paste individual pieces of data into a spreadsheet for analysis then the usefulness of a link data tool for large scale link building becomes negligible.


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