Automated Qualifiers Media Mentions

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Automated Qualifiers for Increasing Positive Mentions in Influential Media

You'll find that segments of your link prospects may respond well to public relations-styled outreach including offers of sneak previews and executive access for interviews. Your objective here of course is to influence these influencers by discovering first and foremost how your organization can help them. In the realm of analyst influence the offer of data related to area of focus reigns supreme. Links from these sources are valuable, but always keep your eyes on the bigger prize here: purchase recommendations by influentials.

Goal 3 Automated Identifiers:

As you cross over into the realms of relationships and 'influencing the influential' the signals become increasingly subjective. You can still use machines and spreadsheets to identify the following factors though.

  • Inlinks from news sites, .edus or .govs
  • Inlinks from blogs and other sites within your prospect set
  • Forum signature inlinks
  • Inlinks from niche/industry news sites
  • Inlinks from industry groups and organizations
  • Social media inlinks
  • Social media/industry group badge outlinks
  • Page type (blog, review page, links page, etc)



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