From Link Building Guide

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31 By-Hand Link Opportunity Qualifiers

• Is there genuine relevance between the page and the page you're building links to?
• Is it a previously-unidentified competitor?
• Is the text human-generated?
• Are there excessive, obtrusive ads?
• What motivated the current links on the target URL?
• Recent posts, recent site updates, updated copyright date?
• At first pass is the text correct in grammar and spelling?
• What is the design and image quality?
• How thorough and well tended does the resources/links page seem?
• Is there more than one links page?
• When was the last update?
• Is the site owner/moderator easily accessible by email or phone?
• Is there a comments box?
• What is the quality of comments and conversation there now?
• Discussion related to your product or service
• Established community in comments or adjunct forum
• Q/A forms on the site
• Strong content
• Site editors
• Links out to other known influencers
• Written reviews
• Email newsletter or other signs of reach and distribution
• 'In The News' section with quotes by major news papers and industry publications
• Person's name is the URL
• Industry analyst/consultant site
• Niche industry news coverage site
• Robust commenting community with a great deal of response from author
• Writing about recent industry news and developments
• Obviously attends conferences
• Multiple media formats
• You've seen this url on multiple blogrolls

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24 Automated Link Opportunity Qualifiers | Link Opportunity Segments