From Link Building Guide

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20 Link Building KPIs

Your goals and KPIs inform all other stages of your rank and market influencing link building campaign and must serve as a touchstone for every action you take. By establishing and relentlessly pursuing clear goals and specific KPIs you produce results that everyone understands.

• Search rankings for converting key terms
• Percentage of increase in converting search traffic
• Percentage of increase in search traffic from geographic regions
• Increase in number of pages on domain that yield traffic
• Percentage increase in non-branded search traffic
• Percentage fluctuation in engagement metrics such as time on site, time on pages and bounce rate
• Number of links from sites/people deemed influential
• Percentage increase in targeted referral traffic
• Percentage increase in referral traffic conversions
• Percentage increase in engagement metrics such as time on site, time on pages. Decrease in bounce rate
• Percentage increase in branded search term traffic
• Percentage increase of mentions in target media over competitors
• Number of blog posts and articles about or citing your organization
• Number of customers indicating that media provoked their enquiry
• Number of 3rd party mentions and community pass alongs
• Number of positive responses in conversation thread exchanges
• Number of key influencers known to actively suggest your products or services to those who trust them
• Number of positive, goal-focused emails exchanged
• Number of newsletter/RSS subscriptions increase due to recommendation
• Number of customers indicating that an individual provoked their action

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Link Building KPI Media Mentions | Large Scale Link Building